Magic Marketing Case Study #1:
MdWise Magic
Client Objectives:
- Use Magic as a theme for their marketing campaign
- Hire a magician who could help create and direct their vision
- Produce a series of commercials, live events, and marketing materials
- Generate awareness for their target market demographic
– Results for MDwise –
// Commercial #1
This was the first commercial we produced for MDwise. The commercial appeared all over the state and was also available in shorter formats. David served as a friendly face who could show people how MDwise’s services were pure magic.
// Commercial #2
This was the second commercial we produced, one year later. This commercial also appeared across the state. David was very thrilled to see the commercial appear during a broadcasted David Blaine special.
// Live Trade Show
MDwise invited back to represent the campaign. This time, they were hosting an educational booth at the Indiana Black Expo.
Standing out was no easy task with so many booths people could visit. But, by bringing in my magic, we were able to draw people in to generate awareness and buzz.
People gathered as they saw $1 bills turn into $100’s, playing cards vanish and reappear, and a few even had their minds read. With customized magic and presentations, we built crowds up to about 20 people at any given point. People walked away smiling and excited to learn more about MDwise.
// Video Production & Directing
From start to finish, David effectively worked with the marketing agency, production crew, and on-camera talent. Creating the commercial was a long shoot day, filled with fun moments and difficult challenges. But in the end, the final product speaks for itself. Mission accomplished!
// Billboard & Marketing Materials
The larger campaign included magic as a theme that entered the other marketing materials they utilized. There were customized playing cards, billboards, brochures, social media banners, and a variety of other materials to help promote their insurance.
